It is the industry leader who embraces “tech intensity” to innovate and grow in today’s high-intensity digital economy as digital innovations from company are often built throughout aggressive deployment of digital technology, integration and optimization that creates a brand new competitive value to the company.
In a world of ubiquitous computing, industry leaders must aggressively and relentlessly pursue digital innovation across everything they do.
– Satya Nadella, the CEO of Microsoft
Tech intensity was described by Nadella as a fusion of cultural mindset and business processes that creates end-to-end digital feedback loops, tear down data silos and unleash information flows to trigger insights and predictions, automated workflows and intelligent services, it rewards the development of digital capabilities.
Here’s a few overviews of digital innovation from company with fabric supporting offered by Microsoft that perfectly explain tech intensity, as briefed by Nadella:
ZF: mixed reality via Dynamics 365 to push digital insights to first-line workers. German car-parts maker ZF is an early adopter of mixed-reality tools to help its workers gain critical new insights to boost productivity and safety among a category of workers.
Eli Lilly: Microsoft 365 Enterprise to accelerate global collaboration and innovation. A global pharmaceutical company, Eli Lily created a new set of collaborative tools to support its global network of physicians, medical researchers and healthcare organizations as part of its market development implementations.
H&M: AI and Dynamics 365 to help re-imagine the shopping experience. The world’s second-largest fashion retailer adopted a range of intelligent technologies including an AI-based “Magic Mirror” that can identify people who gaze into the mirror and then offer those consumers style advice and discounts, this technology is deploying within H&M’s flagship store in New York City.
BMW: AI, Azure, Cortana, Office 365 to help create personalized and digital brand experiences. BMW’s Intelligent Personal Assistant (IPA) is built on top of Microsoft’s Azure cloud and conversational technologies, and the company expects to add more assistants with specific functionality for drivers. This assistant feature is expected to launch in March 2019 in 23 languages.
Source: Forbes (Bob Evans, 2018)